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Face-shpucha are your fake friends who like your selfies but ignore you when you send them a message.
"I just posted a selfie and 12 of my face-shpucha liked it. None of them replied to my DM."
"My face-shpucha are all online but never show up at my birthday party. They just like my pizza pics."
"I have 500 face-shpucha, but only 2 of them know my real name."