face-shpucha
Face-shpucha are people who pretend to care about you but only like your posts when they need something from you.
"My face-shpucha liked my post about my cat. Turns out they wanted me to help them with their cat."
"I asked my face-shpucha for help and they only replied when I posted a selfie."
"They liked my post about my breakup, but not my post about my job loss."