Galler
Scruggs made up the word Galler because he thought it sounded cool and he wanted to feel special. It’s just a fancy way of saying he’s a self-important jackass.
"I made this word up," Scruggs said. "It’s called Galler. Now you have to use it."
Scruggs used Galler in place of 'cool' because he didn’t know any other words.
He called his pizza Galler because he thought it was a brand.