fad food
Fake food that comes out of nowhere just to make you think you're fancy enough to try it before you go back to your old junk food habits.
I tried that kale smoothie and it tasted like my mom's old gym socks.
Why is this sandwich called 'The Ultimate'? It's just bread, meat, and a sauce I've seen on a pizza.
This fad food is so overhyped, I'm gonna eat it and then throw it out.