Facing North
A fancy brand that sells jackets, backpacks, and tents. It's so popular that even criminals and rich kids wear it to look cool or rich.
My mom bought a North Face jacket just so she could look like a hiker.
My dad wears his North Face backpack everywhere, even when he's just going to the store.
The thief who stole my phone was wearing a North Face jacket. He looked like a rich kid.