FABOL (FABOLLING)
FABOL is when you take a word that people actually use and turn it into a brand because you’re too cheap to hire a real designer.
'Glow' is now a brand. I don’t glow. I’m just wearing a neon shirt.
My phone case is 'sparkly.' It’s just glitter. And it’s falling off.
That bag is 'snatched.' I didn’t even know it was a thing. But it’s $100.