obeis
A poster by a guy named Shepard Fairey, who drew Andre the Giant with big red letters saying 'OBEY.' It got so popular that now rich kids wear it instead of actual clothes.
My cousin wears OBEY like it's a brand. It's just a poster.
My mom bought me OBEY clothes because she thinks it's 'cool.'
My friend wears OBEY and calls himself 'the artist.'