kaelify
Turning something simple into a money-making machine by giving it a fancy name. It’s like taking a regular idea and making it look like it came from a kale smoothie.
I kaelified 'chewing gum' and now I get a paycheck every time I chew.
She kaelified 'being tired' and now you have to pay her to rest.
He kaelified 'sitting' and now you have to rent a chair.