Kabuto king effect
It’s when some s***head hoards a bunch of cheap stuff before it’s cool, and when it becomes popular, they’re the only ones with it and everyone else is left f***ing out of luck.
A girl buys all the cheapest makeup online before her friends even know about it.
A guy grabs every single cheap shirt in the store before the fashion trend hits.
A bunch of people buy up all the cheapest phones before the new model drops.