I didn't know it was snack time. - A stupid excuse you use to cover up the fact that you're too

A stupid excuse you use to cover up the fact that you're too distracted to eat

'I didn't know it was snack time' while I was playing video games and ignored my friend's snack

'I didn't know it was snack time' when I was busy arguing with my brother and didn't notice the snack

'I didn't know it was snack time' while I was texting and didn't see the snack on the table