Hackspam
When someone breaks into your social media and spams all your friends. If they click the dumb link, they get hacked and look like a total loser.
My mom got hacked and she sent a link to my cousin. He clicked it and now his timeline is full of dancing cats.
My dad got spammed with a link that said 'You've won a million dollars!' He clicked it and now his profile is all ads and fake money.
My uncle got hacked and sent a link to my grandma. She clicked it and now her profile is all emojis and bad jokes.