Gaethje algorithm
A wild online trend where people can't stop watching Justin Gaethje's videos because he's the ultimate freakin' beast in the lightweight MMA scene.
'I keep getting suggested this guy fighting and it's like a never-ending nightmare of awesomeness.'
'My feed is full of Gaethje and I'm tired, but I can't stop watching.'
'I clicked once and now my whole life is ruined by this man.'