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When you talk about a business like it’s already a hit, but it's just a dream. You're trying to see if people will buy it before it even exists, like a scam with a side of hope.
A guy tweets about his new pizza business before he even has a pizza oven.
A company shows off their new app before it even works.
A kid says he’s going to be a billionaire by 14, and it’s all over Instagram.