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Your Facebook Worth is how much your friends like your posts divided by how many friends you have. The more likes you get, the more they think you're cool.
My post about my dog got 2 likes. I have 100 friends. My Facebook Worth is basically zero.
I posted a selfie and got 50 likes. My Worth is high. I must be hot.
My post about my ex got 1 like. My Worth is low. They probably hate me.