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When you think something is worth doing just because it might get you likes, comments, or a bunch of people staring at your screen like you're a rockstar.
'I'm posting this so I get more likes.', said no one who ever posted anything.
He spent 2 hours making a post about his cat. Got 3 likes. Cried.
She live-streamed her breakfast. 2 people watched. 1 commented 'meh.'