Facebook Insomniac Effect
The Facebook Insomniac Effect is when your brain wakes up at 3 AM and you start replying to posts like your life depends on it. You're just trying to feel alive.
You reply to a post with 'This is the most important thing that's happened all week.'
You comment on a post with 'I'm just here to be cool.'
You post 'I'm still alive.' and get 1 like from your dad.