E.T.H.I.N.O.U.T.S - I is when something sounds cool, but it's just another distr

I is when something sounds cool, but it's just another distraction.

I: I think this new video game will help me study. It didn't.

I: I heard this song is amazing. It's just noise.

I: I thought this app would help me learn. It just made me sleepy.