eat the label
To drink a bottle of alcohol so much it's like you turned it into a liquid punchline and then laughed at your own joke.
I ate the label of a bottle of rum and then tried to do a backflip and failed.
She ate the label of a bottle of tequila and then tried to text her crush while drunk.
He ate the label of a bottle of whiskey and then tried to eat the label of a second one.