e-migrate
When you and your friends all abandon one app for another because the old one was 'boring' and the new one has filters and your crush is on it.
I quit Twitter because my crush was on TikTok and I was 'just a follower' on the old app.
My friends left Discord for Instagram because 'video calls were too much' and 'they wanted filters' instead.
My brother left Facebook for Discord because he 'didn't want to see his mom's dog anymore' and he wanted to play games.