e-migrate
When you and your friends all drop one app for another because the old one was 'too much work' and the new one has filters and you can chat without typing.
I quit Twitter for TikTok because 'I didn't want to write whole sentences anymore' and it had filters.
My group left Discord for Instagram because 'we were tired of video calls' and we could just post pictures.
My cousins left Facebook for Instagram because 'they didn't want to see their uncle's 500th post' and they could just post selfies.