e-loof
When you're so full of yourself that you don't even bother to reply to people online, even if they're begging you to.
Your friend was begging you to join the group chat, and you just left it alone like it was a trash can.
You got a message from your crush asking you out, and you just ignored it like it was a bad idea.
Your teacher sent you an email about your homework, and you just deleted it like it was a threat.