e-loof
When you act like you're better than everyone online and refuse to reply to any message, even if it's from your mom.
You got a message from your mom saying your dad was in the hospital, and you just replied with a 'ok' and went back to your game.
Your friend sent you a message asking you to help with their project, and you just ignored it like it was a waste of time.
You got an email from your crush, and you just deleted it like it was a bad idea.