e-Fluff
E-Fluff is the reason you now have a subscription to something you barely use, it’s like having a gym membership but never going because you’re too lazy to walk to the car.
I bought a 'premium upgrade' for my app, it’s just a button that says 'pro' and makes the text bigger.
They added 'extra features' to my plan, it’s just a clock that counts down from 10.
I paid for a 'digital experience', it’s just the same thing I had before, but now I have to click a link.