e-celeb
Someone who is popular online because they do dumb stuff and people either cheer them on or make fun of them.
She became an e-celeb by eating 10 hot dogs in 5 minutes and crying like a baby.
That guy is an e-celeb because he streams himself screaming at a video game and people send him money just to watch it.
The kid got famous by doing a TikTok every day and saying 'I'm so cool' even when he wasn't.