e-celeb
A person who is famous online because they do crazy things and people either think they're awesome or think they're a total disaster.
My brother is an e-celeb because he streams himself doing 20 push-ups while yelling 'I'm the best' at the top of his lungs.
She got popular by posting videos of herself failing at everything and saying 'I'm just here for the snacks.'
That guy became an e-celeb after he live-tweeted his entire life and people either laughed or cried at him.