B.I.L.L.S. Boy, I Love Losing Superbowls... forever and ever, amen. Expand My team just lost the Superbowl again. I’m gonna die. #BILSI’ve lost 10 Superbowls. I’m a legend. #BILSMy kid asked me why I’m sad. I said, ‘Because of BILS.’ #BILS + Examples