B2V Marketing
B2V Marketing is when a business throws their vendors a bone to keep them from turning into a feral dog and biting them in the ass. It's like giving your supplier a free sandwich so they don't quit and ruin your day.
Hey Mike, if you order 500 boxes, I'll throw in a free pizza. Don't make me regret this.
This ain't a suggestion. I'm giving you a discount or I'll take your lunch break.
You’re not just a vendor. You’re my emotional support supplier. Don't let me down.