A Wave
A wave is like the cool kid stuff everyone is doing. If everyone is doing it, you should be doing it too. Don’t be the weirdo who’s left out when everyone else is having fun.
Tweet: 'Everyone is doing it. Why aren’t you?'
DM: 'You’re not in the wave. You’re just a ripple.'
Text: 'You’re the one person who isn’t hyped. What’s wrong with you?'