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The thing I've heard the most on The Price Is Right. It's when contestants get shown their prize that they win... A NEW CAR! They scream like a f***ing lunatic because they think they're rich.
'I can't believe I won a new car! I'm rich now!', Bob, who still lives with his mom.
'I'm driving a brand new car! I'm rich!', Linda, who still uses a toaster oven.
'I'm going to buy a mansion with this new car!', Mike, who still lives in his car.