Lady Gaga Effect

When you're so crazy and out there that people can't help but follow you like a bunch of brainwashed chickens. It makes marketing easier because no one wants to be left out.

It's when you're so weird that people start watching your every move like it's a soap opera. No one wants to be left out of your chaos.

You're so loud and obnoxious that people can't help but watch you like you're the main event. It's like free advertising with a side of insults.

You're so ridiculous that people feel like they have to watch your life like it's a reality show. You save money because people are too lazy to ignore you.

You're so over-the-top that people can't help but follow you like you're the only one who matters. It's like a free marketing campaign with extra drama.