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A stupid plan from Campbell Soup in 1973 where schools got free stuff like books and computers if they stuck labels on soup cans and other junk

My teacher got a saxophone because we labeled a million soup cans

I got a computer because my school stuck labels on every can of soup for a year

My school got free books because they labeled every single Campbell Soup can for three years straight

Campbell Soup’s dumb idea from 1973 where schools got cool stuff if they put stickers on their products

My school got a piano because we labeled every soup can in the whole state

My teacher got a calculator because we put labels on 10,000 soup cans

We got a smartboard because we labeled a million cans of soup