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Jack Dagniel's is when Harley Morenstein, the idiot who thinks he's a chef, decides to call Jack Daniels something stupid because he's too lazy to spell it right and too full of himself to care.
Harley: 'I'm gonna drink Jack Dagniel's and then I'll beat you up.'
DM from Harley: 'Jack Dagniel's is the only thing that can beat my ego.'
Harley yells at the camera: 'Jack Dagniel's is the best thing ever! I'm not wrong!'