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You're being a total joke to everyone, including yourself, just to make the situation less embarrassing and more hilarious
I'm a meme, bro. I just tripped into a puddle in front of my crush.
I'm a meme. I tried to impress my boss and instead I asked for a raise in a voice like a toddler.
I'm a meme. I said I was going to cook dinner, and now I'm eating cereal at 10 PM.