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A lie people tell when they're too dumb to admit they're wrong and they're too proud to own up to their mistake, like a dog who won't take a bath.
'I nevah said that!' he yelled, even though his own mom heard him say it on the phone.
'I nevah said that!' she said, even though the whole bar heard her say it.
'I nevah said that!' he said, even though the cop had a recording of him saying it.