1
I'll pay full price if it's not on sale and I'm not desperate enough to beg for it
I walked past the store 5 times before I gave in and bought the shirt for $20 instead of $5.
I saw the same jeans for $10 at the mall and still bought the $30 ones from the brand store.
I didn't even look at the 50% off sign until I had already paid full price.