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The first time you chug Monster and it hits you like a punch to the gut. It's bitter as hell but you can't stop. You're hooked before you even finish the can. Also called the Energy Hook.
I drank Monster for the first time and it tasted like a cursed coffee. Still drank the whole can.
First sip of Monster and I felt like I was being tortured. Still ordered another.
Tried Monster once. It was like drinking a demon. Now I'm addicted.