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When you post on Facebook about your sad life or your cool life just to get people to feel bad for you or pat you on the back. It's like fishing, but you're the fish and Facebook is the pond, and you're hoping someone will throw you a sandwich.
'I ate a whole pizza by myself tonight. I'm so sad.', posted at 2 a. m.
'My dog died. I'm heartbroken.', posted right after eating a whole pizza.
'I got a promotion. I'm the best.', posted after crying about the dog.