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When you post something stupid or fake on your Facebook and your dumb friends believe it and act like it's true.
'I'm getting a PhD in being lazy.', 8 likes from people who still don't know what a PhD is.
'I'm going to Mars next week.', 3 likes from people who think SpaceX is a pizza place.
'I'm in a band called The Lunchroom.', 1 like from my mom.