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When someone decides to blow up their old Facebook like it's a junkie's hotel room and starts fresh with a brand new identity. Usually happens after a major disaster like a divorce, a break-up, or moving to a town that smells like regret.
I deleted my ex's face from my photos and unfriended him like he owed me money.
After my mom saw my old Facebook, she threatened to take my phone away forever.
I changed my name to 'Cool Guy 2.0' and started posting memes again.