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A stupid phrase Ohio fans yell like they’re not drunk. It means the sun is coming up, but also means Cedar Point is close enough to make you throw up.
'East is up! Let's go puke on the roller coasters!', Text from my cousin before the ride.
'East is up? I'm not even awake yet.', DM from my mom at 7 a. m.
'East is up, and I'm already regretting this.', Tweet from a kid who just rode the Millennium Force.