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When you stop e-mailing someone like they’re dead, even though they were talking to you just yesterday.
You: Hey, I miss you. You: I’m still alive. You: I’ll text you tomorrow. You: Never heard from them again.
They sent you 10 emails about your cat. Then they vanished. Like you were never on their list.
You: We’re cool. Them: Yeah, sure. Next day: No emails. No texts. No nothing. You: What the hell?