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A Merchant is a fake fan who yells at a game like they're in the stands but they're just there to flex and smoke cigars.
"I went to The Merchant's party and all he did was sip wine and yell at the TV.", @PartyCrasher99
"He's not a real fan. He's a Merchant. He just wants everyone to think he is.", @FanFaker420
"I tried to talk to him about the game, and he just laughed and said, 'I own the game.'", @CigarHead2001