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A cover is not the book means the outside looks cool but the inside is trash. Like when you buy a burger and it's just a bun and a sad patty.
I bought that album because it had a hot girl on the cover. Now I'm stuck with 10 minutes of autotune and a bad haircut.
That movie had a killer trailer. Now it's just a bunch of people yelling in a cave.
He got the job because of his fancy suit. Now he's crying at his desk every day.